About



The label

The Australian label Why Mary was established on the Gold Coast by owner and designer Janette Laver and is known for its artistic fusion of modern femininity, creative fabric selection with timeless style. 

Signature designs include minimal silhouettes complimenting bold prints giving the brand a unique creative edge that appeals to fashion-lovers who dress with a difference.

Seasonal collections offer a range of versatile pieces to mix and match with a focus on comfortable glamour and sustainable longevity.

How it began

After completing a fashion design and manufacturing course at Gold Coast TAFE, Janette commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014 Why Mary launched a small collection showcasing unique up-cycled designs followed by prudent seasonal collections pushing the boundaries against main stream mass produced fashion. The brand continues to grow with artistic and sustainable innovation, gaining support from both local and interstate stockists, industry organisations and customers.

Mission

Why Mary is committed to providing exclusive, well-made clothing with artistic style and sustainable innovation for conscientious women who like to make a statement through the way they dress.                                                                                                                

Brand highlights

Oxford Fashion Studio Runway - London Fashion Week - Sept 2023

Cairns Fashion Week - May 2023

Brisbane Fashion Month - Resort Finale Runway - Oct 2022

Oxford Fashion Studio Runway - New York Fashion Week - Sept 2018

Byron Bay International Fashion Festival - April 2018

Oxford Fashion Studio Runway – Milan Fashion Week – Sept 2017

Byron Bay International Fashion Festival – April, 2017

Sunshine Coast Fashion Festival – October 2017 

Sunshine Coast Fashion Festival – October, 2016

Ladies Day Magic Millions Race Day Fashion Parade 2015

Brain Cancer Fundraiser Fashion Parade 2015 

Ventures

19 December 2019 - 21 September 2024

WHY MARY Gallery 

Level 1 The Kitchens, Robina Town Centre, Gold Coast, Australia.  

A uniquely beautiful space supporting local Gold Coast creatives and small business.  The Gallery boasted a fusion of fashion designers, jewellery makers, artists and homeware creatives.

https://www.youtube.com/@whymaryfashion 

Charitable contributions

Brain Cancer Research Foundation

White Ribbon Australia

Pink Ribbon Cup Race Day

Cancer Foundation

The Common Good

LIVIN.org