The Australian label, Why Mary was established on the Gold Coast and is known for its fusion of artistic fabric choice and casual, easy wear style. Signature designs include minimal silhouettes complimenting bold digital prints giving the brand a creative essence and an edge of unique individuality.
Inspired by the beauty and continuous change in nature Why Mary’s designs often include photography or art as a media for fabric production. This season’s collection features re-worked images of sunrise and sunsets with a serene palette of pinks, mauves, orange and gold, each design capturing a unique moment in time.
Owner and designer, Janette Laver overseas all aspects of the business with creative passion, ensuring consistent quality and attention to detail. Janette studied Fashion Design at the Gold Coast TAFE college and commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. Her daughter Isabel now assists with design, styling and colour palettes adding a youthful fresh edge. The result is a feminine, earthy and slightly quirky brand that appeals to women who like to make a statement and dress with a difference.