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The label

The Australian label Why Mary was established on the Gold Coast by owner and designer Janette Laver and is known for its artistic fusion of modern femininity, creative fabric selection with timeless style. 

Signature designs include minimal silhouettes complimenting bold prints giving the brand a unique creative edge that appeals to fashion-lovers who dress with a difference.

Seasonal collections offer a range of versatile pieces to mix and match with a focus on comfortable glamour and sustainable longevity.

How it began

After completing a fashion design and manufacturing course at Gold Coast TAFE, Janette commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014 Why Mary launched a small collection showcasing unique up-cycled designs followed by prudent seasonal collections pushing the boundaries against main stream mass produced fashion. The brand continues to grow with artistic and sustainable innovation, gaining support from both local and interstate stockists, industry organisations and customers.


Why Mary is committed to providing exclusive, well-made clothing with artistic style and sustainable innovation for conscientious women who like to make a statement through the way they dress.                                                                                                                

Current ventures

The WHY MARY Designer Gallery opened in December 2019 up on Level 1 The Kitchens, Robina Town Centre, Gold Coast, Australia.  

The Gallery is a unique space supporting local Gold Coast creatives and small business.  The Gallery is a fusion of fashion designers, jewellery makers, artists and homeware creatives.

Stocked brands develop their product with care for the environment by way of producing small runs, custom made orders or by using recycled materials. Reduction of waste, slow fashion and sustainability are key elements flowing through this creative space.

WHY MARY Designer Gallery proudly merchandises apparel to assist in their endeavours of suicide prevention and breaking the stigma of mental health.

View our Gallery video:-

Current stockists 

Why Mary Designer Gallery

Level 1 The Kitchens, Robina Town Centre, Gold Coast  

"A fusion of local designers, artists, jewellery makers and creatives."

Treasure Store

Shop 32/33 The Wharf, 123 Parkyn Parade, Mooloolaba

Shop 3/2 Hastings St, Noosa Heads 

"Exclusive designs, limited edition pieces, rare finds."


"Stride is an online marketplace showcasing ethical and sustainable fashion from Australia’s finest labels."

Local Threads

"Local Threads delivers new and stylish designs of mens and women apparel, sourced from Australian brands. With every purchase you're supporting a small Australian business owner, making a real difference to someones day."  

Brand highlights

Oxford Fashion Studio Runway - London Fashion Week - Sept 2023

Cairns Fashion Week - May 2023

Brisbane Fashion Month - Resort Finale Runway - Oct 2022

Oxford Fashion Studio Runway - New York Fashion Week - Sept 2018

Byron Bay International Fashion Festival - April 2018

Oxford Fashion Studio Runway – Milan Fashion Week – Sept 2017

Byron Bay International Fashion Festival – April, 2017

Sunshine Coast Fashion Festival – October 2017 

Sunshine Coast Fashion Festival – October, 2016

Ladies Day Magic Millions Race Day Fashion Parade 2015

Brain Cancer Fundraiser Fashion Parade 2015 

Charitable contributions

Brain Cancer Research Foundation

White Ribbon Australia

Pink Ribbon Cup Race Day

Cancer Foundation

The Common Good