The label:-

The Australian label, Why Mary was established on the Gold Coast by owner and designer, Janette Laver and is known for its fusion of artistic fabric choice and casual, easy wear style. Signature designs include minimal silhouettes complimenting bold digital prints (often using photography or art) giving the brand a unique creative edge that appeals to independent women who desire to dress with a difference. Quality and attention to detail are important aspects in the manufacturing process as well as reduction of waste and recycling materials where possible. Why Mary manufactures locally and supports local printing companies and Australian suppliers in production. 

How it began:-

After completing a fashion design and manufacturing course at Gold Coast TAFE, Janette commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014 Why Mary launched a small collection showcasing unique designs followed by seasonal collections pushing the boundaries against main stream mass produced fashion. The brand continues to grow steadily gaining support from both local and interstate stockists, industry organisations and customers.

Mission:

Why Mary is committed to providing exclusive, well-made resort clothing with artistic style and sustainable innovation for conscientious women who like to make a statement through the way they dress                                                                                                                         

Brand highlights:-

Brain Cancer Fundraiser Fashion Parade 2015

Ladies Day Magic Millions Race Day Fashion Parade 2015

Sunshine Coast Fashion Festival – October, 2016

Byron Bay International Fashion Festival – April, 2017

Oxford Fashion Studio Runway – Milan Fashion Week – Sept 2017

Sunshine Coast Fashion Festival – October 2017

Future events:-

Oxford Fashion Studio Runway – London Fashion Week - 2018 

Charity:-

Brain Cancer Research Foundation

Beyond Blue

White Ribbon Australia

Pink Ribbon Cup Race Day

Cancer Foundation

Stockists:

Marina V Boutique, Hope Island

Destination 4217, Surfers Paradise

The Fashion Advocate, Melbourne

Design A Space, Melbourne

Mikimi Australian Resort, Mooloolaba