About
The label
The Australian label Why Mary was established on the Gold Coast by owner and designer Janette Laver and is known for its artistic fusion of modern femininity, creative fabric selection with timeless style.
Signature designs include minimal silhouettes complimenting bold prints giving the brand a unique creative edge that appeals to fashion-lovers who dress with a difference.
Seasonal collections offer a range of versatile pieces to mix and match with a focus on comfortable glamour and sustainable longevity.
How it began
After completing a fashion design and manufacturing course at Gold Coast TAFE, Janette commenced a client based dress making business while raising her daughter, further developing her understanding of fabrics, pattern making and assembly. In 2014 Why Mary launched a small collection showcasing unique up-cycled designs followed by prudent seasonal collections pushing the boundaries against main stream mass produced fashion. The brand continues to grow with artistic and sustainable innovation, gaining support from both local and interstate stockists, industry organisations and customers.
Mission
Why Mary is committed to providing exclusive, well-made clothing with artistic style and sustainable innovation for conscientious women who like to make a statement through the way they dress.
Oxford Fashion Studio Runway - London Fashion Week - Sept 2023
Cairns Fashion Week - May 2023
Brisbane Fashion Month - Resort Finale Runway - Oct 2022
Oxford Fashion Studio Runway - New York Fashion Week - Sept 2018
Byron Bay International Fashion Festival - April 2018
Oxford Fashion Studio Runway – Milan Fashion Week – Sept 2017
Byron Bay International Fashion Festival – April, 2017
Sunshine Coast Fashion Festival – October 2017
Sunshine Coast Fashion Festival – October, 2016
Ladies Day Magic Millions Race Day Fashion Parade 2015
Brain Cancer Fundraiser Fashion Parade 2015
Ventures
19 December 2019 - 21 September 2024
WHY MARY Gallery
Level 1 The Kitchens, Robina Town Centre, Gold Coast, Australia.
A uniquely beautiful space supporting local Gold Coast creatives and small business. The Gallery boasted a fusion of fashion designers, jewellery makers, artists and homeware creatives.
https://www.youtube.com/@whymaryfashion
Charitable contributions
Brain Cancer Research Foundation
White Ribbon Australia
Pink Ribbon Cup Race Day
Cancer Foundation
The Common Good
LIVIN.org